Marketing to Generation Y

When I think about generation Y marketing, technology is the key. There were some significiant shifts in Millennial attitudes that will have  an impact throughout 2012. Some of these trends that are the most important are adaption of wireless communications, usage of smartphones and tablets, social networking such as Facebook, Twitter etc.


The shopping tools that marketers have been trying to use to persuade consumers making purchases are linked with increasing convergence of new technology and media. Here are some numbers to show you our tech consumption: 466 million mobile phones were in use in 2005 and there were million Internet users in 2006 (Salomon, Bamossy, Askegaard, Hogg, 2010). Television is still an important media, however, there
was a significiant shift towards online TV, TV on demand.


From QR codes and smartphone apps, to Facebook pages and text alerts, 2011 saw it all. During 2012 we've learnt that actually Millennials would rather just see a straightforward marketing message. That doesn't mean marketing via new media is destined to fail, rather marketers simply need to learn how to use each medium more effectively. Millennials are using mobile devices to help their lives, from keeping track of their health to finding entertainment to supporting learning. There are many opportunities for tech and non-tech brands alike to make the most of this trend.


Althought Millennials may seem too young to already long for a simpler era, they do. Returning home as a graduate, puts young people in stage where they have to face a tough times. They're returning from universities to their home towns to live with parents to save money. That's allowing them to return to their childhood years for comfort.. and nostalgia returns. Nostalgic media and brands can reap the rewards of this trend.




source: article on Warc http://warc.com/Content/ContentViewer.aspx?MasterContentRef=0b8d56bb-c664-45a3-a627-2249614cc2ed&q=generation+y